Inbound Marketing is the process of attracting your ideal donors/volunteers at the lowest price point (cost per acquisition). Think of it as engaging those who are actively raising their hands, asking for your solution.
It flips the traditional (interruptive) model of marketing on its head: The more you give, the more you gain. Providing useful and engaging content is where you start.
So let’s explore the foundational best practices and the hottest trends in inbound marketing for 2018. We’ll look at the newest solutions and the most rewarding actions you can take across multiple digital channels to mobilize the donors and volunteers you have and win more new ones!